The 2016 Collection- MINIMAL is a reflection of Alexandria Chen’s decision to return to the fundamentals. The concept is based on the idea of a blank canvas and her desire to start from a clean slate.
Purposing to start over with no reference to the past, the collection was fluidly formed using nominal design elements of geometric shapes, colour and brush strokes, details an artist would use.
The resulting look is modern, clean, minimal and sharp, highly reflective of the strong confident individuals the collection was designed for.
The smart casual pieces showcase sharp angles and clean finishes, with the clever use of thick exposed elastic bands to flatter the women’s silhouette, using thicker and stiffer fabrics to create a more structured look that juxtaposes with the soft drapes back details.