ALEXANDRIA CHEN was first created in my mind more than 10 years ago. Back then, I haven't decided what the label was to be called (I would never have thought that I would name it after myself, that took a lot of courage and a tinge of craziness, not to mention a hard push from my business partner) , the look of the creations were a blank, and how to get there, was a total mystery.
Today, I stand amazed at how far the label has come, especially at the mere fact that we are still standing here. Over the years, the ALEXANDRIA CHEN aesthetic has evolved, but what remains the same is the desire to create well designed, unique pieces that flatter and fit the ALEXANDRIA CHEN woman.
You, the ALEXANDRIA CHEN woman is always on my mind. I am obsessed with you, wondering all the time, what would you like, what can I create to fit you, to clothe you in this season of your life. I believe you are like me, or any other woman, who is strong, confident, adventurous, living a vivacious and fearless life. You who wants to look the best you can, putting your best foot forward to become the best version of yourself.
In the past few years that ALEXANDRIA CHEN came about, it has been quite a journey. I believe your journey in life has probably been just an amazing and I would love to know you awesome ladies better. I can be quite shy in person, which combined with my sharp features, may make me look hard to approach. Which is why, I'm starting this mini-blog- mainly because I love writing because I process my thoughts better plus I can speak as much as I want here.
Let me just start by saying 'Thank you' for your support. Without your support, I cannot grow the company. Without your support, I may not be able to churn out the next collection. So, a thousand, a million 'thank you's! It is very very much appreciated.